Contour It is POV Beauty’s creamy, long-wearing lip liner engineered with Color Clutch Technology™ to shape, define, and elevate any lip look with precision. The rich, gripping formula locks pigment exactly where you place it — locking in contour and defining edges without shifting, feathering, or smudging throughout the day. Available in 8 shades from soft nudes to deep, rich tones, including Angel Cake, Dash of Cinnamon, Creme, Toasted Sugar, Bon Bon, Charred Cider, Ganache, and 90% Dark. Pairs perfectly with Amp It Color lip ampoule for a complete, care-forward lip routine.

Define your lip shape and lock in any lip look — the liner that keeps color exactly where you put it, all day.