Amp It Color is POV Beauty’s high-impact, hydrating lip color that delivers rich pigment and luminous glow in one effortless swipe. Built with Elastin Glow Technology™, this creamy formula fuses bold color with restorative lip care — plumping lip texture, sealing in hydration, and leaving a juicy, radiant finish that feels as good as it looks. Available in 8 shades from warm nudes to rich indulgent tones, including Vanilla Latte, Strawberry Shortcake, Toasted Marshmallow, Rich Cocoa, Caramel Creme, Cannoli, Malasada, and Boston Cream.

Wear it alone for a juicy, hydrated lip that looks done without effort — the color that takes care of your lips while it wears.